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CIP 52.1401 · CLASSIFICATION 2020

Marketing/Marketing Management, General.

A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.

How to use this list

These institutions reported at least one first-major completion in this field in the connected reporting years ending 2025, 2024, 2023, 2022, 2021, 2020. This shows historical award activity, not a complete list of available programs or an assurance that a course is accepting applications.

Compare the degree level, curriculum, teaching language and costs on the institution’s current official website. Related subjects may use different CIP codes.

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Sources: NCES CIP 2020 classification and C2023_A.zip, C2024_A.zip, C2025_A.zip, C2020_A.zip, C2021_A.zip, C2022_A.zip, C2024_A.zip.

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Explore Marketing/Marketing Management, General institutions by US state →

Location lists focus on historical bachelor awards in this exact field; verify current degree availability with each institution.

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Inspect exact award-level records and current verification questions.

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Connected Marketing/Marketing Management, General award observations

Each row describes one ending year and award level for CIP 52.1401. Institution counts overlap across levels and years. Award counts are historical first-major awards, not unique people, available places, programme quality or a graduation rate.

Year endingAward levelReporting institutionsPositive awards
2025Certificate 1–2 years55349
2025Associate degree1621,928
2025Certificate 2–4 years132
2025Bachelor degree76241,783
2025Postbaccalaureate certificate48470
2025Master degree901,706
2025Post-master certificate572
2025Doctorate — research39
2025Certificate under 12 weeks340
2025Certificate 12 weeks to under 1 year1212,734
2024Certificate 1–2 years54341
2024Associate degree1601,778
2024Certificate 2–4 years123
2024Bachelor degree74840,660
2024Postbaccalaureate certificate35432
2024Master degree981,762
2024Post-master certificate565
2024Doctorate — research925
2024Certificate under 12 weeks18
2024Certificate 12 weeks to under 1 year1152,001
2023Certificate 1–2 years51368
2023Associate degree1681,666
2023Certificate 2–4 years110
2023Bachelor degree74640,234
2023Postbaccalaureate certificate35462
2023Master degree951,945
2023Post-master certificate588
2023Doctorate — research514
2023Certificate under 12 weeks25
2023Certificate 12 weeks to under 1 year1111,641
2022Certificate 1–2 years55392
2022Associate degree1681,569
2022Certificate 2–4 years115
2022Bachelor degree74339,421
2022Postbaccalaureate certificate36471
2022Master degree992,174
2022Post-master certificate981
2022Doctorate — research917
2022Certificate under 12 weeks330
2022Certificate 12 weeks to under 1 year991,371
2021Certificate 1–2 years57388
2021Associate degree1751,620
2021Certificate 2–4 years11
2021Bachelor degree72940,360
2021Postbaccalaureate certificate31497
2021Master degree912,241
2021Post-master certificate451
2021Doctorate — research1126
2021Certificate under 12 weeks214
2021Certificate 12 weeks to under 1 year951,222
2020Certificate 1–2 years55454
2020Associate degree1761,572
2020Bachelor degree72040,313
2020Postbaccalaureate certificate28413
2020Master degree872,038
2020Post-master certificate989
2020Doctorate — research714
2020Certificate under 12 weeks220
2020Certificate 12 weeks to under 1 year921,134

A year ending 2025 describes July 2024–June 2025. Do not add different years to estimate an entering class or current enrolment. Follow an institution's field link below to inspect the exact records.

These counts cover exact institution-ID matches to our connected directory, rather than a complete national total. Historical providers outside that population remain in the original source evidence and are not assigned invented matches. Read the population and archive rules →

Research the exact programme behind this field

CIP 52.1401 is a reporting classification. The official definition above explains its scope, while a university may use a different programme title. Related fields in classification family 52 can involve different curricula and award levels.

On the current institution website, record the exact degree title, campus, entry route, teaching language, curriculum and cycle. Compare those details with the classification definition before assuming that two similarly named degrees cover the same subject. For regulated professions, check the relevant licensing or recognition body's current requirements separately.

A positive award observation establishes historical activity in this classification. It does not confirm a current application opening, professional recognition, a specific delivery format or career outcome.

Compare two field definitions and historical records → · Use CIP codes to research fields → · Build your field research questions →

Institutions with reported graduates

1117 institutions

Related fields

Business/Commerce, General. ↗

Business Administration and Management, General. ↗

Purchasing, Procurement/Acquisitions and Contracts Management. ↗

Logistics, Materials, and Supply Chain Management. ↗

Office Management and Supervision. ↗

Operations Management and Supervision. ↗