CIP 09.0902 · CLASSIFICATION 2020

Public Relations/Image Management.

A program that focuses on the theories and methods for managing the media image of a business, organization, or individual and the communication process with stakeholders, constituencies, audiences, and the general public; and that prepares individuals to function as public relations assistants, technicians, and managers. Includes instruction in public relations theory; related principles of advertising, marketing, and journalism; message/image design; image management; special event management; media relations; community relations; public affairs; and internal communications.

How to use this list

These institutions reported at least one first-major completion in this field in the connected reporting years ending 2025, 2024, 2023, 2022, 2021, 2020. This shows historical award activity, not a complete list of available programs or an assurance that a course is accepting applications.

Compare the degree level, curriculum, teaching language and costs on the institution’s current official website. Related subjects may use different CIP codes.

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Sources: NCES CIP 2020 classification and C2023_A.zip, C2024_A.zip, C2025_A.zip, C2020_A.zip, C2021_A.zip, C2022_A.zip, C2024_A.zip.

Connected Public Relations/Image Management award observations

Each row describes one ending year and award level for CIP 09.0902. Institution counts overlap across levels and years. Award counts are historical first-major awards, not unique people, available places, programme quality or a graduation rate.

Year ending	Award level	Reporting institutions	Positive awards
2025	Certificate 1–2 years	2	43
2025	Associate degree	7	30
2025	Bachelor degree	111	3,411
2025	Postbaccalaureate certificate	6	36
2025	Master degree	24	393
2025	Certificate under 12 weeks	1	13
2025	Certificate 12 weeks to under 1 year	13	75
2024	Certificate 1–2 years	2	50
2024	Associate degree	8	25
2024	Bachelor degree	119	3,281
2024	Postbaccalaureate certificate	7	51
2024	Master degree	25	399
2024	Post-master certificate	2	2
2024	Certificate under 12 weeks	1	12
2024	Certificate 12 weeks to under 1 year	10	61
2023	Certificate 1–2 years	2	42
2023	Associate degree	8	31
2023	Bachelor degree	117	3,649
2023	Postbaccalaureate certificate	7	63
2023	Master degree	27	512
2023	Certificate under 12 weeks	1	13
2023	Certificate 12 weeks to under 1 year	9	52
2022	Certificate 1–2 years	1	67
2022	Associate degree	8	22
2022	Bachelor degree	123	4,132
2022	Postbaccalaureate certificate	7	65
2022	Master degree	26	483
2022	Post-master certificate	1	1
2022	Certificate under 12 weeks	1	17
2022	Certificate 12 weeks to under 1 year	7	35
2021	Certificate 1–2 years	2	80
2021	Associate degree	6	18
2021	Bachelor degree	128	4,343
2021	Postbaccalaureate certificate	6	42
2021	Master degree	27	447
2021	Certificate 12 weeks to under 1 year	6	36
2020	Certificate 1–2 years	1	55
2020	Associate degree	5	9
2020	Bachelor degree	127	4,562
2020	Postbaccalaureate certificate	5	23
2020	Master degree	25	425
2020	Certificate 12 weeks to under 1 year	7	38

A year ending 2025 describes July 2024–June 2025. Do not add different years to estimate an entering class or current enrolment. Follow an institution's field link below to inspect the exact records.

These counts cover exact institution-ID matches to our connected directory, rather than a complete national total. Historical providers outside that population remain in the original source evidence and are not assigned invented matches. Read the population and archive rules →

Research the exact programme behind this field

CIP 09.0902 is a reporting classification. The official definition above explains its scope, while a university may use a different programme title. Related fields in classification family 09 can involve different curricula and award levels.

On the current institution website, record the exact degree title, campus, entry route, teaching language, curriculum and cycle. Compare those details with the classification definition before assuming that two similarly named degrees cover the same subject. For regulated professions, check the relevant licensing or recognition body's current requirements separately.

A positive award observation establishes historical activity in this classification. It does not confirm a current application opening, professional recognition, a specific delivery format or career outcome.

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