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CIP 09.0902 · CLASSIFICATION 2020

Public Relations/Image Management.

A program that focuses on the theories and methods for managing the media image of a business, organization, or individual and the communication process with stakeholders, constituencies, audiences, and the general public; and that prepares individuals to function as public relations assistants, technicians, and managers. Includes instruction in public relations theory; related principles of advertising, marketing, and journalism; message/image design; image management; special event management; media relations; community relations; public affairs; and internal communications.

How to use this list

These institutions reported at least one first-major completion in this field in the connected reporting years ending 2025, 2024, 2023, 2022, 2021, 2020. This shows historical award activity, not a complete list of available programs or an assurance that a course is accepting applications.

Compare the degree level, curriculum, teaching language and costs on the institution’s current official website. Related subjects may use different CIP codes.

Learn how to research a field of study →

Sources: NCES CIP 2020 classification and C2023_A.zip, C2024_A.zip, C2025_A.zip, C2020_A.zip, C2021_A.zip, C2022_A.zip, C2024_A.zip.

Connected Public Relations/Image Management award observations

Each row describes one ending year and award level for CIP 09.0902. Institution counts overlap across levels and years. Award counts are historical first-major awards, not unique people, available places, programme quality or a graduation rate.

Year endingAward levelReporting institutionsPositive awards
2025Certificate 1–2 years243
2025Associate degree730
2025Bachelor degree1113,411
2025Postbaccalaureate certificate636
2025Master degree24393
2025Certificate under 12 weeks113
2025Certificate 12 weeks to under 1 year1375
2024Certificate 1–2 years250
2024Associate degree825
2024Bachelor degree1193,281
2024Postbaccalaureate certificate751
2024Master degree25399
2024Post-master certificate22
2024Certificate under 12 weeks112
2024Certificate 12 weeks to under 1 year1061
2023Certificate 1–2 years242
2023Associate degree831
2023Bachelor degree1173,649
2023Postbaccalaureate certificate763
2023Master degree27512
2023Certificate under 12 weeks113
2023Certificate 12 weeks to under 1 year952
2022Certificate 1–2 years167
2022Associate degree822
2022Bachelor degree1234,132
2022Postbaccalaureate certificate765
2022Master degree26483
2022Post-master certificate11
2022Certificate under 12 weeks117
2022Certificate 12 weeks to under 1 year735
2021Certificate 1–2 years280
2021Associate degree618
2021Bachelor degree1284,343
2021Postbaccalaureate certificate642
2021Master degree27447
2021Certificate 12 weeks to under 1 year636
2020Certificate 1–2 years155
2020Associate degree59
2020Bachelor degree1274,562
2020Postbaccalaureate certificate523
2020Master degree25425
2020Certificate 12 weeks to under 1 year738

A year ending 2025 describes July 2024–June 2025. Do not add different years to estimate an entering class or current enrolment. Follow an institution's field link below to inspect the exact records.

These counts cover exact institution-ID matches to our connected directory, rather than a complete national total. Historical providers outside that population remain in the original source evidence and are not assigned invented matches. Read the population and archive rules →

Research the exact programme behind this field

CIP 09.0902 is a reporting classification. The official definition above explains its scope, while a university may use a different programme title. Related fields in classification family 09 can involve different curricula and award levels.

On the current institution website, record the exact degree title, campus, entry route, teaching language, curriculum and cycle. Compare those details with the classification definition before assuming that two similarly named degrees cover the same subject. For regulated professions, check the relevant licensing or recognition body's current requirements separately.

A positive award observation establishes historical activity in this classification. It does not confirm a current application opening, professional recognition, a specific delivery format or career outcome.

Compare two field definitions and historical records → · Use CIP codes to research fields → · Build your field research questions →

Institutions with reported graduates

197 institutions

Related fields

Communication, General. ↗

Speech Communication and Rhetoric. ↗

Mass Communication/Media Studies. ↗

Communication and Media Studies, Other. ↗

Journalism. ↗

Broadcast Journalism. ↗