cvCollegeVerse.
English ⌄
Interface languageLanguage
Source text keeps its original language.

CIP 52.1404 · CLASSIFICATION 2020

Digital Marketing.

A program that prepares individuals to develop a digital marketing plan and integrate marketing, advertising, sales, and logistics across physical and digital channels. Includes instruction in digital marketing, e-commerce, online consumer psychology, search engine optimization, social media marketing, and web analytics.

How to use this list

These institutions reported at least one first-major completion in this field in the connected reporting years ending 2025, 2024, 2023, 2022, 2021, 2020. This shows historical award activity, not a complete list of available programs or an assurance that a course is accepting applications.

Compare the degree level, curriculum, teaching language and costs on the institution’s current official website. Related subjects may use different CIP codes.

Learn how to research a field of study →

Sources: NCES CIP 2020 classification and C2023_A.zip, C2024_A.zip, C2025_A.zip, C2020_A.zip, C2021_A.zip, C2022_A.zip, C2024_A.zip.

Connected Digital Marketing award observations

Each row describes one ending year and award level for CIP 52.1404. Institution counts overlap across levels and years. Award counts are historical first-major awards, not unique people, available places, programme quality or a graduation rate.

Year endingAward levelReporting institutionsPositive awards
2025Certificate 1–2 years1071
2025Associate degree1099
2025Certificate 2–4 years14
2025Bachelor degree29277
2025Postbaccalaureate certificate12120
2025Master degree9541
2025Post-master certificate22
2025Certificate under 12 weeks12
2025Certificate 12 weeks to under 1 year46844
2024Certificate 1–2 years952
2024Associate degree1279
2024Bachelor degree24156
2024Postbaccalaureate certificate668
2024Master degree8357
2024Post-master certificate22
2024Certificate under 12 weeks12
2024Certificate 12 weeks to under 1 year37573
2023Certificate 1–2 years846
2023Associate degree950
2023Bachelor degree17115
2023Postbaccalaureate certificate720
2023Master degree5145
2023Certificate 12 weeks to under 1 year36450
2022Certificate 1–2 years535
2022Associate degree1055
2022Bachelor degree1390
2022Postbaccalaureate certificate424
2022Master degree289
2022Certificate 12 weeks to under 1 year29376
2021Certificate 1–2 years336
2021Associate degree761
2021Bachelor degree12117
2021Postbaccalaureate certificate215
2021Master degree111
2021Certificate 12 weeks to under 1 year18228
2020Certificate 1–2 years122
2020Associate degree426
2020Bachelor degree741
2020Postbaccalaureate certificate19
2020Certificate 12 weeks to under 1 year11115

A year ending 2025 describes July 2024–June 2025. Do not add different years to estimate an entering class or current enrolment. Follow an institution's field link below to inspect the exact records.

These counts cover exact institution-ID matches to our connected directory, rather than a complete national total. Historical providers outside that population remain in the original source evidence and are not assigned invented matches. Read the population and archive rules →

Research the exact programme behind this field

CIP 52.1404 is a reporting classification. The official definition above explains its scope, while a university may use a different programme title. Related fields in classification family 52 can involve different curricula and award levels.

On the current institution website, record the exact degree title, campus, entry route, teaching language, curriculum and cycle. Compare those details with the classification definition before assuming that two similarly named degrees cover the same subject. For regulated professions, check the relevant licensing or recognition body's current requirements separately.

A positive award observation establishes historical activity in this classification. It does not confirm a current application opening, professional recognition, a specific delivery format or career outcome.

Compare two field definitions and historical records → · Use CIP codes to research fields → · Build your field research questions →

Institutions with reported graduates

137 institutions

Related fields

Business/Commerce, General. ↗

Business Administration and Management, General. ↗

Purchasing, Procurement/Acquisitions and Contracts Management. ↗

Logistics, Materials, and Supply Chain Management. ↗

Office Management and Supervision. ↗

Operations Management and Supervision. ↗