Marketing: bachelor degree records.

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Official classification: Marketing/Marketing Management, General.

A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.

Compare the marketing curriculum, research methods, analytics and the institution’s actual qualification title. Advertising, communication and specialist marketing classifications may be separate.

Verify the bachelor degree’s current applicant route and required preparation. Historical awards do not distinguish all first-year, transfer, returning-student or international admissions routes.

Source: connected NCES IPEDS first-major completion records, exact CIP 52.1401, award level 5. This list does not rank institutions or measure admissions capacity.

Keep the reporting years separate

Each annual row is a separate observation, not a current entering class or unique-person count. The year ending 2025 covers July 2024–June 2025. Institutions can appear in several years.

Other connected award levels in Marketing

Associate degree records →

Master degree records →

Postbaccalaureate certificate records →

Post-master certificate records →

Research doctorate records →

These lists are separate historical populations. They do not establish progression pathways between awards.

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