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CIP 52.1401 · HISTORICAL BACHELOR COMPLETIONS

Marketing institutions in Texas.

Research 56 institutions in Texas that reported positive first-major bachelor completions in this field. The reporting year is labeled on each record.

Understand the field and the list

Official CIP classification: Marketing/Marketing Management, General.

A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.

This list uses the latest connected positive bachelor completion record for each institution in this CIP field. Award counts describe historical completions, not admissions capacity, quality, rankings or a current program guarantee. A related course may be classified under another code.

Compare the institution’s actual curriculum, campus, degree title and current application instructions. Historical out-of-state undergraduate charges are institution-level figures and may not describe this specific degree or international-student category.

Institutions with reported bachelor awards

Abilene · Private nonprofit

Abilene Christian University ↗

Bachelor awards: 25 · reporting year ending 2025

Out-of-state tuition and fees: $44,200 · 2024-25

Addison · Private nonprofit

Abilene Christian University-Undergraduate Online ↗

Bachelor awards: 7 · reporting year ending 2025

Out-of-state tuition and fees: $14,520 · 2024-25

San Angelo · Public

Angelo State University ↗

Bachelor awards: 44 · reporting year ending 2025

Out-of-state tuition and fees: $18,300 · 2024-25

Waco · Private nonprofit

Baylor University ↗

Bachelor awards: 189 · reporting year ending 2025

Out-of-state tuition and fees: $58,100 · 2024-25

Dallas · Private nonprofit

Dallas Baptist University ↗

Bachelor awards: 39 · reporting year ending 2025

Out-of-state tuition and fees: $40,190 · 2024-25

Commerce · Public

East Texas A&M University ↗

Bachelor awards: 25 · reporting year ending 2025

Out-of-state tuition and fees: $22,326 · 2024-25

Marshall · Private nonprofit

East Texas Baptist University ↗

Bachelor awards: 8 · reporting year ending 2025

Out-of-state tuition and fees: $30,680 · 2024-25

Abilene · Private nonprofit

Hardin-Simmons University ↗

Bachelor awards: 4 · reporting year ending 2025

Out-of-state tuition and fees: $32,960 · 2024-25

Houston · Private nonprofit

Houston Christian University ↗

Bachelor awards: 17 · reporting year ending 2025

Out-of-state tuition and fees: $39,430 · 2024-25

Brownwood · Private nonprofit

Howard Payne University ↗

Bachelor awards: 9 · reporting year ending 2025

Out-of-state tuition and fees: $34,982 · 2024-25

Beaumont · Public

Lamar University ↗

Bachelor awards: 38 · reporting year ending 2025

Out-of-state tuition and fees: $18,745 · 2024-25

Longview · Private nonprofit

LeTourneau University ↗

Bachelor awards: 2 · reporting year ending 2025

Out-of-state tuition and fees: $37,160 · 2024-25

Lubbock · Private nonprofit

Lubbock Christian University ↗

Bachelor awards: 2 · reporting year ending 2025

Out-of-state tuition and fees: $28,540 · 2024-25

Abilene · Private nonprofit

McMurry University ↗

Bachelor awards: 3 · reporting year ending 2025

Out-of-state tuition and fees: $32,340 · 2024-25

Wichita Falls · Public

Midwestern State University ↗

Bachelor awards: 17 · reporting year ending 2025

Out-of-state tuition and fees: $12,530 · 2024-25

Waxahachie · Private nonprofit

Nelson University ↗

Bachelor awards: 10 · reporting year ending 2025

Out-of-state tuition and fees: $25,064 · 2024-25

San Antonio · Private nonprofit

Our Lady of the Lake University ↗

Bachelor awards: 8 · reporting year ending 2025

Out-of-state tuition and fees: $32,106 · 2024-25

Prairie View · Public

Prairie View A & M University ↗

Bachelor awards: 57 · reporting year ending 2025

Out-of-state tuition and fees: $26,874 · 2024-25

Austin · Private nonprofit

Saint Edward's University ↗

Bachelor awards: 35 · reporting year ending 2025

Out-of-state tuition and fees: $51,384 · 2024-25

Huntsville · Public

Sam Houston State University ↗

Bachelor awards: 83 · reporting year ending 2025

Out-of-state tuition and fees: $19,068 · 2024-25

Kerrville · Private nonprofit

Schreiner University ↗

Bachelor awards: 13 · reporting year ending 2025

Out-of-state tuition and fees: $39,266 · 2024-25

Dallas · Private nonprofit

Southern Methodist University ↗

Bachelor awards: 64 · reporting year ending 2025

Out-of-state tuition and fees: $67,040 · 2024-25

Keene · Private nonprofit

Southwestern Adventist University ↗

Bachelor awards: 8 · reporting year ending 2025

Out-of-state tuition and fees: $25,380 · 2024-25

Nacogdoches · Public

Stephen F Austin State University ↗

Bachelor awards: 48 · reporting year ending 2025

Out-of-state tuition and fees: $23,426 · 2024-25

Keep discovery and confirmation separate

The source is the connected IPEDS first-major completion dataset, using bachelor award level 5 and exact six-digit CIP 52.1401. Full source evidence and other connected years are available from institution pages.

Browse all connected institutions in Texas → · Build a comparison shortlist → · Read the reporting definitions →