CIP 52.1401 · HISTORICAL BACHELOR COMPLETIONS
Marketing institutions in Texas.
Research 56 institutions in Texas that reported positive first-major bachelor completions in this field. The reporting year is labeled on each record.
Understand the field and the list
Official CIP classification: Marketing/Marketing Management, General.
A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
This list uses the latest connected positive bachelor completion record for each institution in this CIP field. Award counts describe historical completions, not admissions capacity, quality, rankings or a current program guarantee. A related course may be classified under another code.
Compare the institution’s actual curriculum, campus, degree title and current application instructions. Historical out-of-state undergraduate charges are institution-level figures and may not describe this specific degree or international-student category.
Institutions with reported bachelor awards
Abilene · Private nonprofit
Abilene Christian University ↗
Bachelor awards: 25 · reporting year ending 2025
Out-of-state tuition and fees: $44,200 · 2024-25
Addison · Private nonprofit
Abilene Christian University-Undergraduate Online ↗
Bachelor awards: 7 · reporting year ending 2025
Out-of-state tuition and fees: $14,520 · 2024-25
San Angelo · Public
Angelo State University ↗
Bachelor awards: 44 · reporting year ending 2025
Out-of-state tuition and fees: $18,300 · 2024-25
Waco · Private nonprofit
Baylor University ↗
Bachelor awards: 189 · reporting year ending 2025
Out-of-state tuition and fees: $58,100 · 2024-25
Dallas · Private nonprofit
Dallas Baptist University ↗
Bachelor awards: 39 · reporting year ending 2025
Out-of-state tuition and fees: $40,190 · 2024-25
Commerce · Public
East Texas A&M University ↗
Bachelor awards: 25 · reporting year ending 2025
Out-of-state tuition and fees: $22,326 · 2024-25
Marshall · Private nonprofit
East Texas Baptist University ↗
Bachelor awards: 8 · reporting year ending 2025
Out-of-state tuition and fees: $30,680 · 2024-25
Abilene · Private nonprofit
Hardin-Simmons University ↗
Bachelor awards: 4 · reporting year ending 2025
Out-of-state tuition and fees: $32,960 · 2024-25
Houston · Private nonprofit
Houston Christian University ↗
Bachelor awards: 17 · reporting year ending 2025
Out-of-state tuition and fees: $39,430 · 2024-25
Brownwood · Private nonprofit
Howard Payne University ↗
Bachelor awards: 9 · reporting year ending 2025
Out-of-state tuition and fees: $34,982 · 2024-25
Beaumont · Public
Lamar University ↗
Bachelor awards: 38 · reporting year ending 2025
Out-of-state tuition and fees: $18,745 · 2024-25
Longview · Private nonprofit
LeTourneau University ↗
Bachelor awards: 2 · reporting year ending 2025
Out-of-state tuition and fees: $37,160 · 2024-25
Lubbock · Private nonprofit
Lubbock Christian University ↗
Bachelor awards: 2 · reporting year ending 2025
Out-of-state tuition and fees: $28,540 · 2024-25
Abilene · Private nonprofit
McMurry University ↗
Bachelor awards: 3 · reporting year ending 2025
Out-of-state tuition and fees: $32,340 · 2024-25
Wichita Falls · Public
Midwestern State University ↗
Bachelor awards: 17 · reporting year ending 2025
Out-of-state tuition and fees: $12,530 · 2024-25
Waxahachie · Private nonprofit
Nelson University ↗
Bachelor awards: 10 · reporting year ending 2025
Out-of-state tuition and fees: $25,064 · 2024-25
San Antonio · Private nonprofit
Our Lady of the Lake University ↗
Bachelor awards: 8 · reporting year ending 2025
Out-of-state tuition and fees: $32,106 · 2024-25
Prairie View · Public
Prairie View A & M University ↗
Bachelor awards: 57 · reporting year ending 2025
Out-of-state tuition and fees: $26,874 · 2024-25
Austin · Private nonprofit
Saint Edward's University ↗
Bachelor awards: 35 · reporting year ending 2025
Out-of-state tuition and fees: $51,384 · 2024-25
Huntsville · Public
Sam Houston State University ↗
Bachelor awards: 83 · reporting year ending 2025
Out-of-state tuition and fees: $19,068 · 2024-25
Kerrville · Private nonprofit
Schreiner University ↗
Bachelor awards: 13 · reporting year ending 2025
Out-of-state tuition and fees: $39,266 · 2024-25
Dallas · Private nonprofit
Southern Methodist University ↗
Bachelor awards: 64 · reporting year ending 2025
Out-of-state tuition and fees: $67,040 · 2024-25
Keene · Private nonprofit
Southwestern Adventist University ↗
Bachelor awards: 8 · reporting year ending 2025
Out-of-state tuition and fees: $25,380 · 2024-25
Nacogdoches · Public
Stephen F Austin State University ↗
Bachelor awards: 48 · reporting year ending 2025
Out-of-state tuition and fees: $23,426 · 2024-25
Keep discovery and confirmation separate
The source is the connected IPEDS first-major completion dataset, using bachelor award level 5 and exact six-digit CIP 52.1401. Full source evidence and other connected years are available from institution pages.
Browse all connected institutions in Texas → · Build a comparison shortlist → · Read the reporting definitions →