Marketing institutions in California.

Understand the field and the list

Official CIP classification: Marketing/Marketing Management, General.

A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.

This list uses the latest connected positive bachelor completion record for each institution in this CIP field. Award counts describe historical completions, not admissions capacity, quality, rankings or a current program guarantee. A related course may be classified under another code.

Compare the institution’s actual curriculum, campus, degree title and current application instructions. Historical out-of-state undergraduate charges are institution-level figures and may not describe this specific degree or international-student category.

Keep discovery and confirmation separate

The source is the connected IPEDS first-major completion dataset, using bachelor award level 5 and exact six-digit CIP 52.1401. Full source evidence and other connected years are available from institution pages.

Browse all connected institutions in California → · Build a comparison shortlist → · Read the reporting definitions →