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CIP 19.0203 · CLASSIFICATION 2020

Consumer Merchandising/Retailing Management.

A program that focuses on product and service promotion from the perspective of individual and family consumers and that prepares individuals to function as consumer management and marketing consultants in for-profit and non-profit enterprises. Includes instruction in applied market research, consumer behavior, product sourcing and distribution, profitability, customer feedback and evaluation methods, promotion and retailing campaign development, and applications to specific domestic and international consumer markets.

How to use this list

These institutions reported at least one first-major completion in this field in the connected reporting years ending 2025, 2024, 2023, 2022, 2021, 2020. This shows historical award activity, not a complete list of available programs or an assurance that a course is accepting applications.

Compare the degree level, curriculum, teaching language and costs on the institution’s current official website. Related subjects may use different CIP codes.

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Sources: NCES CIP 2020 classification and C2023_A.zip, C2024_A.zip, C2025_A.zip, C2020_A.zip, C2021_A.zip, C2022_A.zip, C2024_A.zip.

Connected Consumer Merchandising/Retailing Management award observations

Each row describes one ending year and award level for CIP 19.0203. Institution counts overlap across levels and years. Award counts are historical first-major awards, not unique people, available places, programme quality or a graduation rate.

Year endingAward levelReporting institutionsPositive awards
2025Certificate 1–2 years11
2025Bachelor degree559
2025Postbaccalaureate certificate11
2025Master degree315
2025Certificate 12 weeks to under 1 year231
2024Certificate 1–2 years12
2024Bachelor degree462
2024Master degree218
2024Certificate 12 weeks to under 1 year127
2023Bachelor degree565
2023Master degree316
2023Certificate 12 weeks to under 1 year129
2022Certificate 1–2 years11
2022Associate degree11
2022Bachelor degree891
2022Postbaccalaureate certificate11
2022Master degree420
2022Certificate 12 weeks to under 1 year127
2021Bachelor degree7126
2021Master degree519
2021Certificate 12 weeks to under 1 year126
2020Certificate 1–2 years23
2020Bachelor degree8131
2020Master degree525
2020Certificate 12 weeks to under 1 year113

A year ending 2025 describes July 2024–June 2025. Do not add different years to estimate an entering class or current enrolment. Follow an institution's field link below to inspect the exact records.

These counts cover exact institution-ID matches to our connected directory, rather than a complete national total. Historical providers outside that population remain in the original source evidence and are not assigned invented matches. Read the population and archive rules →

Research the exact programme behind this field

CIP 19.0203 is a reporting classification. The official definition above explains its scope, while a university may use a different programme title. Related fields in classification family 19 can involve different curricula and award levels.

On the current institution website, record the exact degree title, campus, entry route, teaching language, curriculum and cycle. Compare those details with the classification definition before assuming that two similarly named degrees cover the same subject. For regulated professions, check the relevant licensing or recognition body's current requirements separately.

A positive award observation establishes historical activity in this classification. It does not confirm a current application opening, professional recognition, a specific delivery format or career outcome.

Compare two field definitions and historical records → · Use CIP codes to research fields → · Build your field research questions →

Institutions with reported graduates

17 institutions

Related fields

Work and Family Studies. ↗

Family and Consumer Sciences/Human Sciences, General. ↗

Business Family and Consumer Sciences/Human Sciences. ↗

Family and Consumer Sciences/Human Sciences Communication. ↗

Family and Consumer Sciences/Human Sciences Business Services, Other. ↗

Family Resource Management Studies, General. ↗